An Extraordinary Life
one day at a time
Chanelle Segerius-Bruce
Background and experience in business
Launch consultant for experts selling courses online
Online Business Strategist · AI Integrator
Chanelle’s background is the design departments of top ad agencies around London as well as for world-famous photographer, Mario Testino. Brands include Versace, D&G and Vogue.
Chanelle ran a successful photography business in the UK for 10 years and photographed weddings around the world including many exotic locations such as Bali, Santorini and Morocco. 90% of her weddings were published in glossy wedding magazines, and she was commissioned by You & Your Wedding Magazine to shoot the back fashion pages.
A warmer climate was calling and a big move across the pond led Chanelle to work for a studio in The Turks & Caicos in the Caribbean for 2.5 years where her daughter was born.
She hired a business coach, started a social media marketing company and moved back home to South Africa in early 2015. Since then she has helped more than 150 experts build and launch their personal brands and online programmes, with two past clients going on to seven-figure exits.
Chanelle now works as an online business strategist and AI integrator. She has worked with Claude since 2023, and builds the AI workflows and agents that keep a business running without its owner sitting in every task.
You Can Be Anything You Want To Be!
I know because ...
I've changed career paths a few times, moved to 3 continents and had a baby in the middle of it!
1998 — DIPLOMA IN GRAPHIC DESIGN
Finished high school, did a diploma in Graphic Design / Artworking. Switched on my first Apple.
Once you go Mac, you never go back!
2000 — BOARDED A JET PLANE FOR THE UK
Left Durban, South Africa with my boyfriend at the time (now husband). Worked at a print shop in Baker Street creating letterheads and business cards. I walked home to Marylebone every day and we had a W1 postcode, although it was the size of a shoebox.
Moved jobs to a DVD packaging company working 12-hour night shifts on clients such as MGM, FOX, and Paramount. Guys would throw grapes at co-workers who looked like they might be nodding off at 3am.
We went on to spend 12-Years in the UK living in London, Hampshire and Dorking in Surrey
2004 — I BECAME OBSESSED WITH HIGH-END RETOUCHING
I found an online mentor, mastered the art and got a full-time role at THE BODY SHOP head office in London which left me with a year’s worth of strawberry body butter after I resigned.
2006 — I LEAPT INTO THE WORLD OF FREELANCE
Best decision ever. Doubled my income, had time, freedom and could take holidays whenever I wanted.
I freelanced for Top 10 Ad agencies in London including Grey. I retouched images that appeared in Vogue, Glamour Magazine and on big billboards. Brands included Chanel, D&G, Michael Kors, Versace...
A highlight was seeing one of my retouched images for Dolce & Gabbana on a huge billboard when we went to Venice!
2008 — SEGERIUS BRUCE PHOTOGRAPHY WAS BORN
My husband and I photographed weddings all over the UK as well as shooting destination weddings around the world including locations like Bali, Mauritius, Morocco, Santorini, and Prague.
90% of our weddings were published in glossy wedding magazines and on international blogs.
I began shooting styled bridal fashion and just before we left the UK, I was commissioned by You & Your Wedding Magazine to shoot bridal fashion spreads with Peta Hunt as the stylist!
2012 — BID FAREWELL TO 12 YEARS IN THE UK
We shipped off to The Turks & Caicos Islands in The Caribbean where my daughter, Saharah was born. We worked for an established studio there shooting families, weddings and commercial.
I set up 3 large styled shoots with gowns shipped across the pond from the UK, which all got published internationally.
I worked on the re-brand for the studio’s website, coming up with look and feel, design ideas and a brief for the web designers.
I LOVE creating brands!
2013 — BECAME A MOM TO SAHARAH
Saharah was born on the beautiful Caribbean Island of Providenciales. I had 6-months off to be with her and then went back to the studio part time. Eventually working more and more hours but not reaping any financial rewards. I knew I wanted to go back to having my own business and enjoy the freedom that brings.
When I realised Saharah's nanny was making more than me, something had to change
2014 — NOV - INVESTED IN MY FIRST HIGH-LEVEL BUSINESS COACH
Got clear on what I really wanted from life, brainstormed the idea for my new business: A Social Media Marketing Agency. I employed two full-time staff and we served up to 10 clients per month doing all of their blogging and social media for them. Our clients were based in the UK, Spain, USA and the Caribbean.
2015 — FEB — MOVED BACK HOME TO SOUTH AFRICA
Launched Segerius Bruce Services offering blogging and social media marketing.
Joined The Divine Living Academy Online by Gina Devee and immersed myself in the year-long course materials and learned as much as I could about coaching, personal development, branding and online marketing.
2016 — STARTED COACHING WOMEN FROM AROUND THE WORLD
On how to create a jaw-dropping personal brand, how to get clients and create their versions of an extraordinary life!
In October 2016 I had my first $17K month in sales. My clients are enjoying incredible results taking their ideas and moving into action so that they can make more money and live an extraordinary life, one day at a time.
2017 - JULY - BOOKED A DREAM ASSIGNMENT IN THE SEYCHELLES
$19K Personal Brand Creation Project: I worked with a beautiful client who flew out from Seatle, USA, to meet us in The Seychelles. I did the personal branding shoot and Craig did a lifestyle story video with drone footage at an exclusive villa on Praslin Island.
I facilitated a one-day coaching intensive with my client to get clear on her brand message, story and strategy going forward. When I returned home we coached via Skype and I built her brand from the ground up including website design + development, logo, SEO and opt-in pages for list building.
2017 - SEPT - CLOSED MY SOCIAL MEDIA AGENCY AND CONCENTRATED ON COACHING
I moved away from done-for-you services, simplified my life and I now concentrate on coaching / consulting as well as teaching via group programmes.
I love the ripple effect that my coaching support has on the women I work with from around the world!
2018 - APR - FEATURED IN FORBES
I was featured in a Forbes article on 'How This Millennial Mom Leveraged Her Personal Brand To Land A $19K Dream Gig In Paradise'
2020 — TAUGHT FOR A COMPANY WITH SIX MILLION MEMBERS
Young Living asked me to teach their community about personal branding, community building and content creation during lockdown.
It came in because I was already known for that work, not because I pitched for it.
2023 — STARTED WORKING WITH CLAUDE, ON A VPN
Claude had just launched and we could not get it in South Africa yet, so I signed in through a VPN to use it at all. A professional author and ghostwriter in the US taught me how to wrangle it, and how to train it to write in someone else’s voice rather than its own.
I used it for copywriting first. Webinar scripts, launch emails, invitations, show-up sequences, sales pages.
Three years on I use it to build agents, pages and whole systems. The copywriting was where I learned how it thinks.
2023 TO 2025 — WORKED INSIDE OTHER PEOPLE’S BUSINESSES
I stepped back from group programmes and went hands on as an integrator and fractional COO.
Quieter years from the outside. On the inside I was running launches, building systems and rebuilding operations for other founders.
OCTOBER 2025 — BOUGHT OUR HOUSE IN JEFFREYS BAY
A hundred and eighty degree view, mountains round to Point, five minutes’ walk to the sand. Craig and Saharah surf nearly every day.
We rented in J-Bay from the day we arrived in 2016, so this one was a long time coming.
2026 — BUILT MY OWN TEAM OF AI AGENTS
Gemma runs my inbox. Billie files my receipts and invoices. Behind them sits an AI second brain built on Andrej Karpathy’s method, which is where everything I know about my own business now lives.
I build the same thing for clients.
Are you ready
to take action?
If You Aspire To
inspire
THEN YOU BETTER GO AND LIVE YOUR DREAM LIFE!
I don't want to miss Saharah's childhood
I LONGED FOR THE SAME CONNECTION I HAD WITH MY PARENTS, THAT'S WHY I BECAME A MOM
Gone are the days of shooting 12-hour weddings on weekends, feeling like I’d been run over by a bus every Sunday, and editing pictures all week long!
I’m designing a life that I want and I’ve created a business that supports it.
ONCE SAHARAH WAS BORN, THINGS SHIFTED.
I want freedom. I don’t want to be limited to a small number of days off per year or to have to ask permission every time I want to go on holiday.
Do you find yourself feeling a bit “over it” sometimes? I help you avoid feeling overwhelmed and burnt-out. Business coaching is more than learning about marketing and branding. It’s also here to protect you as a person.
I’m still learning the ropes of being a mom, having a business and creating space for myself in the process.
I DIDN'T HAVE A BABY FOR SOMEBODY ELSE TO BRING UP!
I want to be with her every afternoon like my own mother was for me. My husband gets to work from home too and we’re able to share quality time with our daughter. I realise this is a privilege, some would say an extraordinary circumstance.
Extraordinary is what I'm striving for,
one day at a time!
Ready to take the next step?
let's chat!
LET’S CHAT ON ZOOM FOR AROUND 30 MINS TO SEE IF WE’RE THE RIGHT FIT
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