ARTICLES AND GUIDES

Marketing

What are the 5 stages of market sophistication?

The 5 stages of market sophistication explain why good marketing falls flat. Here is each stage, with headline examples for coaches and experts. ...more

Marketing

July 20, 2026

What is the number 1 thing you need in business?

The number 1 thing you need in business is sales, and sales come from building a buying audience first. Here is how to build one, step by step. ...more

Marketing

July 17, 2026

Why are people more likely to buy at the end of the year?

Selling at the end of the year feels counterintuitive and works better than summer. Why buyers are receptive now, and how to plan for it. ...more

Marketing

July 08, 2026

How do I launch an online course or group programme?

You launch an online course or group programme in five phases: nurture, prelaunch, teaching, selling and closing. Here's what happens in each one. ...more

Marketing

June 30, 2026

How do I build an online community or tribe?

Building an online community is organic. Here is how to start real conversations, avoid drive-by posting, and become the person people recommend. ...more

Marketing

June 19, 2026

How do I use storytelling in my marketing?

Use storytelling in marketing to connect, stand out and build trust. Share why you started, your transformations and your clients' before-and-afters. ...more

Marketing

June 16, 2026

What marketing strategies do I actually need for my business?

You need fewer strategies than you think: know your ideal client, then pick a content channel, an email list and a way to be found. Here's how to choose. ...more

Marketing

June 09, 2026