ARTICLES AND GUIDES

Personal Branding

How long do people take to judge your brand?

How long do people take to judge your brand?

People take about 3 seconds to judge your brand. Here is what they are looking at, and the quick fixes that make those seconds work for you. ...more

Personal Branding

July 15, 2026

How do I make my personal Facebook profile look professional?

How do I make my personal Facebook profile look professional?

Your personal Facebook profile is already your personal brand. How to professionalise every part of it so it attracts your ideal clients. ...more

Personal Branding

July 10, 2026

How do I show up authentically as my personal brand?

How do I show up authentically as my personal brand?

Show up authentically by living your brand rather than performing it: get visible, tell your story, make on-brand choices, and treat it as a practice you keep. ...more

Personal Branding

July 07, 2026

What is a personal brand, and why do I need one?

What is a personal brand, and why do I need one?

A personal brand is the whole impression people get of you before you speak: your story, voice and message, not just your logo. Here's why you need one. ...more

Personal Branding

June 23, 2026

How do I add more personality to my brand?

How do I add more personality to my brand?

Add personality to your brand by getting specific about who it's for and letting the real you show: your niche, your quality content, your journey and your why. ...more

Personal Branding

May 26, 2026

Why is personal branding important?

Why is personal branding important?

Personal branding matters because people buy from a person they trust, not a faceless business. Here's what a strong personal brand actually does for you. ...more

Personal Branding

May 12, 2026

How do I attract my dream clients?

How do I attract my dream clients?

Attract your dream clients by getting specific about one ideal person, speaking only to them across your brand, and making yourself easy to find. ...more

Personal Branding

May 05, 2026

How can a personal brand open doors in business?

How can a personal brand open doors in business?

A Forbes interview from 2018 on how personal branding opens doors: the route from retouching to photography to coaching, and what the brand did. ...more

Personal Branding

May 01, 2026

The Key To Having It All

The Key To Having It All

An early look at personal brand coaching and what it involved. ...more

Personal Branding

April 04, 2016

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