Beginner’s Luck

Beginner’s Luck

February 20, 2017

Updated 23 July 2026 by Chanelle Segerius-Bruce

From the archive. This post was first published in 2017 and is kept here as it was written.

There’s a strange and wonderful phenomenon that you’re familiar with (whether it’s from first-hand experience or not).  No doubt you’re wondering what I’m talking about?  This fantastic thing that has uplifted; and equally eluded so many of us, is called ‘Beginner’s Luck’.



What exactly is Beginners Luck and why or how does it happen?

The answer’s simple.

When you start out on a new business or launch a new service, the reason you’ll probably have success right out of the gate, AKA Beginners Luck, is because you don’t know any better.

Confused?

Not for long – allow me to explain.  In whatever venture you’re about to embark on, being a newbie immediately gives you the advantage!  You’ll be entering an arena simply knowing, what-you-know.

This may not be as much as the rest of the industry, but the good news is you won’t be hampered with any cynicism or negativity your counterparts may have gathered over the years.

How can you apply some Beginners Luck to your biz?

When I work with my coaching clients I like to get back to basics.  Think about when you first started out.  You were resourceful and leveraged whatever you had available to you, and most importantly you didn’t let little setbacks put blocks in the way of taking action.

Whatever you’re sharing, don’t let blocks stop you from putting your message out there.

Things don’t need to be perfect but…

Your content needs to be good and you need to add value for your audience! 

The long and the short of it is; if you don’t believe something’s an issue, then it won’t be an issue.

Get your message out there – NO MATTER WHAT!

Have you been touched by Beginners Luck? Tell me in the comments below what you did and what surprising results you got in your life or business?

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Chanelle Segerius-Bruce

Chanelle Segerius-Bruce

Chanelle Segerius-Bruce is an online business and launching expert, AI strategist and fractional COO with over 20 years in branding and marketing. She started out in London agencies, including top 10 ad agency Grey, as a high-end retoucher. Clients included the likes of Mario Testino for Vogue, Dolce & Gabbana, Chanel and more. Since 2015 she has helped more than 150 experts build and launch their personal brands and online programmes, with two past clients going on to sell their businesses for seven figures (£). An early adopter of AI, she's worked with Claude since 2023, and was trained by a US author in how to train it in a brand voice. Chanelle now builds AI workflows and agents. She has been featured internationally in Forbes, Entrepreneur, Stylist Magazine and Thrive Global. She works from her home in Jeffrey's Bay, South Africa, a five-minute walk from the beach.

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