ARTICLES AND GUIDES
Online Business, Brand & AI Advice for Entrepreneurs
Straight answers to the questions you ask about building your brand and business online.
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AI Guides
How do I use AI to make sense of my personality test results?
Feed your DISC, Kolbe, Enneagram and Human Design results into AI, find the through-line in how you're wired, and build your work around it. ...more
AI Guides
July 21, 2026
Personal Branding
How long do people take to judge your brand?
People take about 3 seconds to judge your brand. Here is what they are looking at, and the quick fixes that make those seconds work for you. ...more
Personal Branding
July 15, 2026
How do I make my personal Facebook profile look professional?
Your personal Facebook profile is already your personal brand. How to professionalise every part of it so it attracts your ideal clients. ...more
Personal Branding
July 10, 2026
How do I show up authentically as my personal brand?
Show up authentically by living your brand rather than performing it: get visible, tell your story, make on-brand choices, and treat it as a practice you keep. ...more
Personal Branding
July 07, 2026
Marketing
What are the 5 stages of market sophistication?
The 5 stages of market sophistication explain why good marketing falls flat. Here is each stage, with headline examples for coaches and experts. ...more
Marketing
July 20, 2026
What is the number 1 thing you need in business?
The number 1 thing you need in business is sales, and sales come from building a buying audience first. Here is how to build one, step by step. ...more
Marketing
July 17, 2026
Why are people more likely to buy at the end of the year?
Selling at the end of the year feels counterintuitive and works better than summer. Why buyers are receptive now, and how to plan for it. ...more
Marketing
July 08, 2026
Business Success
How do I deal with anxiety as an entrepreneur?
Anxiety as an entrepreneur tends to swing between two extremes. Here are the three levels, how to recognise which one you are in, and what to do about each. ...more
Business Success
July 22, 2026
Can you change the way you think?
You can change the way you think, and neural plasticity is why. The five neurotransmitters behind your moods, and how to build new pathways. ...more
Business Success
July 13, 2026
How do I manage my time when I am doing everything?
Managing your time when you are running a business and a family comes down to time blocking, short bursts of focus, outsourcing, and dropping the guilt. ...more
Business Success
July 03, 2026
Free Masterclass
3 Insider secrets to adding mentoring, coaching or training as an extra arm to your business (instant access)
